Arian Groeneweg, Van Hemert Clothing

Carlo Lanza socks are finding their way into a growing number of stores in the Netherlands. Retailers appreciate not only the high quality and stylish colors, but also the personal collaboration with Carlo himself. One of those entrepreneurs is Arian Groeneweg of Van Hemert Kleding in Maassluis. Five years ago, he took over the century-old menswear store and has been giving it his own unique touch ever since. "I wanted to rejuvenate and update the collection. When Carlo called me, it immediately felt right: his socks were exactly the fresh, stylish touch I was looking for."

Innovation in the collection

While Van Hemert Clothing previously catered primarily to a slightly older demographic, Arian wanted to rejuvenate the collection. New brands were added, others disappeared. "I wanted to give the store my own unique touch. That also includes a fresh perspective on accessories, like socks. For years, we mainly sold decent socks that weren't necessarily fashionable. When Carlo called me to introduce himself, we clicked immediately. His socks are stylish, colorful, and high-quality. That perfectly matched what I wanted."

A product with character

What makes Carlo Lanza socks so special? According to Arian, it's all about the combination of quality and refinement. "It's a handcrafted product, made in Italy. The colors are fashion-forward and complement the rest of the collection beautifully. Customers notice the difference immediately. They often say the socks are more expensive, but they still look great. They notice that they don't get holes or pinch at the edges. That's exactly what you want: socks that exude luxury and are comfortable to wear."

Cooperation and trust

Besides the quality of the socks, Arian especially appreciates his collaboration with Carlo. "He delivers on his promises. He's also incredibly friendly and hardworking. I wish him well. We regularly brainstorm new ideas, and I once suggested presenting a gold pendant. A few months later, Carlo had arranged it. That's typical of his entrepreneurial approach: open, creative, and with an eye for detail." Carlo's collaboration with a sheltered workshop is also impressive. "His products are packaged there, often with little extras like a card or an Italian treat. It feels personal. You can just tell there's a touch of love in the product."

Highly recommended!

The socks have become a permanent fixture at Van Hemert Kleding. Sometimes they're even given away with the purchase of a suit. "Then you see customers come back later to buy more socks because they're so happy with them. It's truly a product that proves itself." When asked if Arian would recommend Carlo Lanza to other retailers, he gives a clear answer: "Absolutely. You're not just buying a beautiful product, but also a reliable partner. That makes all the difference," Arian laughs.

Want to discover the Carlo Lanza collection for yourself? View the range here .